Flattering and eco-friendly fashion collection at F&F for Tesco
The eco bunnies among you may have heard of the label ‘From Somewhere’.
The aptly named brand produces clothes using discarded pieces of material that are the waste product of the fashion industry. The result is always unusual and fashion-forward – it’s not surprising that the brand has celebrity fans including Lauren Laverne, Emilia Fox and Peaches Geldof.
In a spectacular foray into the mass-market, From Somewhere has now joined forces with F&F at Tesco to create a diffusion line entitled ‘From Somewhere to F&F’ with prices starting at just £16. The six-piece collection has been made specially to flatter female curves using panelling and contrasting bold colours.
But from Tesco’s point of view, the collaboration makes sense because the pieces are made from end of line Tesco stock, damaged end of rolls and textile waste which would otherwise end up in landfill, which helps the supermarket giant to up its eco credentials.
And From Somewhere has said that it’s happy to be involved because they think that any effort by huge retailers to take responsibility for their waste should be encouraged.
The collection is set to launch exclusively online very soon! Bookmark the page now
